Skilled at driving online sales and staying ahead of digital trends, I provide comprehensive creative direction across branding, website design, photography, videography, marketing strategies, and agency management. Combining artistry with business acumen, I craft captivating online experiences that attract and engage audiences. I prioritize simple strategies that drive sales and increase reach, while remaining committed to innovative design solutions, creative thinking, and sustainable practices in the ever-evolving digital landscape.
Hannah j.
2018 - Current | MILES DEAN CO.
CREATIVE DIRECTOR / FOUNDER
- Increased revenue by 90% within the first three years and evolved the business into a successful agency managing a team of contractors and employees. Developed an extensive portfolio encompassing creative direction, branding, and website development for over 60 clients. These projects have consistently targeted ideal customers, expanded reach, boosted sales, and elevated industry standing. Individual projects and detailed achievements are showcased in the portfolio.
Experience:
VIRGINIA COMMONWEALTH UNIVERSITY
BFA Communication Arts, Minor in Art History & Anthropology
HELLENIC INTERNATIONAL STUDIES IN THE ARTS
Digital & Film Photography
CONTINUED EDUCATION
Certificate Course in Brand Strategy, Certificate Course in Packaging Design, Certificate Course in Online Advertisement, Certificate Course in Sales Psychology.
Education:
Client Management - Managing multiple client projects at a time, communicating with clients for sales calls, revisions, final approval, final deliverables, testimonials, follow up reviews
Team Management - Managing & cross team communication between large teams in various departments and timezones such as copywriting, design, sales/ marketing , admin, and virtual assistance. Making sure that project goals/ cohesive vision/ and timelines are met.
Brand Strategy - Client Avatars, Customer Journey Mapping, Lead Strategy, Launch Strategy
Marketing Strategy - Instagram Organic + Facebook Organic + Google Organic + Ads: Facebook, Instagram, Google
Adobe Creative Cloud - Photoshop, InDesign, Illustrator, Lightroom, XD, Premiere Pro
Brand Identity Design
Web Design - XD, Figma, Webflow, Showit, Shopify, Squarespace, Wordpress
Digital Layout Design - Social Media, Email, Blog, Pamphlet, Presentation
Print Layout Design - Branding Collateral (Packaging, Brochures, Business Cards)
Brand & Product Photography
Illustration (Sketch & Digital - Procreate)
Video Production - Direction, Filming, Editing
Skills:
2022 - 2024 | CARLI ANNA CO.
SENIOR BUSINESS CONSULTANT
- Increased sales by 50% within the first year while serving as the lead business consultant in an agency setting. Cultivated strong relationships with over 600 business owners, providing expert guidance as a business advisor. Specialized in educating brand and web designers on building and growing their agencies through digital marketing strategies, optimizing websites for maximum conversion, and developing comprehensive brand strategies for clients.
2019 - 2020 | FOLIO PRESS & PAPERIE/ PRINTING
GRAPHIC DESIGNER & SALES REP.
- Collaborated closely with clients from consultation to completion, overseeing sales, communication, and luxury design concepts for digital and print media. Managed and designed social media channels and crafted email campaigns to nurture potential clients and increase sales. Worked on layout and graphic design, magazine printing, website redesigns, and custom product illustrations.
2019 - 2020 | LETTER PERFECT STATIONARY
GRAPHIC DESIGNER & SALES REP
- Collaborated closely with clients from initial consultation to project completion, overseeing sales, ongoing communication, and the delivery of luxury design concepts for both digital and print media. Worked within a dynamic team to execute layout design, graphic design, magazine printing, and sales strategies, ensuring high-quality outcomes and client satisfaction.
Email: hannahpjaffe@gmail.com
Phone: (805) 607 - 5903
Portfolio: www.hannahpjaffe.com
Contact: